مدير - الولاء التجاريDirector - Loyalty Commercial

The Director, Loyalty Commercial is responsible for defining and executing the commercial strategy of the loyalty program to maximize customer lifetime value, member engagement, revenue generation, and partner participation. The role drives the commercial performance of the loyalty ecosystem by developing strategic partnerships, monetization opportunities, member acquisition initiatives, and data-driven loyalty propositions that support the organization's growth objectives. Key Responsibilities Loyalty Commercial Strategy Develop and lead the commercial strategy for the loyalty program, ensuring alignment with business objectives and customer engagement goals. Identify and implement revenue-generating opportunities across the loyalty ecosystem. Establish long-term growth plans for loyalty membership, engagement, retention, and profitability. Drive innovation in loyalty products, rewards, benefits, and member experiences. Partnership Management Build and manage strategic partnerships with external brands, retailers, financial institutions, travel operators, entertainment providers, and other relevant stakeholders. Negotiate commercial agreements and partnership contracts to maximize