مدير تسويق دورة الحياة أولSenior Lifecycle Marketing Manager

Over 100,000 merchants run their businesses on Salla, and every one of them moves through a journey: discovering us, onboarding, publishing a first product, making a first sale, growing or stalling. This role owns that journey end to end, strategy and execution in one person. It is the rare lifecycle seat where you inherit the raw material most lifecycle marketers spend years wishing for: tens of thousands of merchants, rich behavioral data from signup to sale, direct channels into every one of them, and a mandate to build the system your way rather than optimize someone else's. You will own the stages, cohorts, and triggers that define the merchant journey, and the campaigns across email, WhatsApp, push, and in-app that move merchants from one stage to the next. The mandate is clear: turn merchant data into personalized, high-converting journeys that activate, retain, and grow every store on the platform. You will drive impact across three major domains: Lifecycle Strategy and Architecture (stage definitions, segmentation, behavioral triggers, the consolidated journey map) Hands-On Execution and Experimentation (campaigns you build and ship yourself in the tooling, disciplined tes